Honey Mobile
Safari Extension
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Roles & Responsibilities
Tools Used
Context
Apple announced mobile Safari extensions at their WWDC keynote on June 7, 2021, presenting significant business opportunities in the mobile market, previously limited to desktop users. Our team played a pivotal role in launching the Honey Mobile Safari Extension. We focused on crafting a novel user experience to guide customers in enabling the extension and understanding permissions, setting a new industry standard for onboarding users to Mobile Safari Extensions. The planned launch date was September 21, 2021.
Business Goals & Opportunity
Converting Existing Users
Convert existing Honey app users to mobile Safari extension users.
In addition to converting Honey app users, we also wanted to convert existing Honey desktop extension users to mobile Safari extension users.
Unlock New Users
Market to new users on mobile and get them to enable the mobile Safari extension.
Maintain CTR
Maintain comparable extension pop up CTR on mobile Safari extension (versus desktop). The CTR for desktop sat around ~30%.
Initial concepts
